Privacy and cookie policy.
We collect as little as we need to answer you and to run the site, and we never sell it.
Last updated 2026-11-05
Who is responsible
The data controller is Frent Studio — Address: to be completed — [email protected] · +212 6 18 26 95 88.
Personal data is processed in line with Moroccan Law 09-08 on the protection of individuals with regard to the processing of personal data, and, for visitors in the European Union, the GDPR.
What we collect
- Contact form: your name, email address, phone or WhatsApp number, company, the package you are interested in and your message.
- Unfinished forms: while you fill in the contact form, what you type is saved as you go, linked to an anonymous identifier stored in a cookie, so you can finish later and so we can follow up on an enquiry that was interrupted.
- WhatsApp: if you write to us on WhatsApp, Meta processes that conversation under its own privacy policy.
- Technical data: your IP address is used in memory only, to limit abuse such as repeated form submissions. It is not written to our database or to our logs.
- Blog and portfolio statistics, without cookies: we count how many times each article or project page is opened and read. Your IP address is never stored; it is mixed with a secret that changes every day into a one-way code, deleted after two days, so you are counted once per day and cannot be followed from day to day.
- Call-back requests: the phone number you leave, together with what you had typed in the form.
- Error page: the animated images on the page-not-found screen are loaded from GIPHY, which receives your IP address under its own privacy policy.
- With your consent only: visit statistics (Google Analytics) and advertising measurement (Meta Pixel).
Why we use it
- To answer your enquiry and prepare a proposal (pre-contractual steps at your request).
- To follow up on an enquiry you started but did not send (our legitimate interest in answering potential clients; you can object at any time).
- To keep the site secure and prevent spam (legitimate interest).
- To measure visits and our advertising, only if you agree (consent).
How long we keep it
- Enquiries: 3 years after our last exchange, unless a contract follows, in which case for the legal retention period of that contract.
- Unsent form drafts: 6 months after the last change.
- Server logs: they contain no form contents or contact details, and are rotated automatically.
- Cookie choice: 6 months, after which we ask again.
Your rights
You can ask to access, correct or delete your data, object to its use, or withdraw your consent at any time, by writing to [email protected]. We answer within 30 days.
If you are not satisfied with our answer, you can contact the Commission nationale de contrôle de la protection des données à caractère personnel (CNDP), www.cndp.ma.